The name ‘on the nose’ relates back to how with premium wines sometimes a taster will smell the aroma. The name also is a reference to something that's exact and literal as a lot of wine varietals base their graphic on the name such as delinquent wines having a delinquent as their main imagery which can seem obvious and literal. The aim of ‘on the nose’ is to take the concept of being literal to the name and exaggerate the meaning to create a fun design.