Cool Shirtz is an Australian street wear brand needing a clear and strong brand identity. Their brand is aimed at young adults who seek unique and fun clothing options.

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As their existing brand didn't have a clear identity/logo I wanted to design something that resonated with their values and style whilst also being applicable to a wide range of touchpoints.

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The final logo includes the imagery of a skull that comprises of the word cool to relate back to not only the names branding but also their old mascot which was represented as a skeleton. The bold use of type and imagery not makes it stand out but it makes memorable and easy to apply across their brand.